CRUX Knowledge Tracker provides the most effective engagement technology in the world
Our Knowledge Tracker dramatically increases user engagement, retention and conversion by giving users live knowledge scores and directing them to the best content to read next.
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FOR CONTENT PROVIDERS
Supercharge user engagement
CRUX’s Knowledge quantification technology is the only product that creates a positive feedback loop around content consumption. The quantified knowledge experience dramatically increases user engagement, retention and conversion while showcasing the very best content.
50% total engagement uplift
30% retention uplift
20% conversion uplift
THE EXPERIENCE
The knowledge journey revolutionised
Quantified knowledge replaces information overload with guidance and feedback, to the benefit of all users. On average, they read 50% more content, with some user groups reading up to 200% more.
Live feedback. Every relevant content element consumed increases users’ knowledge scores.
Personalisation. Scores and recommendations tailored to each user’s unique journey.
Prominence. The most important topic content highlighted to cut through the noise.
Novelty. De-duplication on steroids. Users guided away from what they have already covered.
CUSTOMER STORY
Engagement surge with Sifted.eu
Sifted.eu implemented CRUX to enhance its readers’ experience, to increase engagement and to drive conversion, as they launched their subscription model. Quantifying knowledge for Sifted’s tech-hungry audience proved outstandingly successful.
Engagement increased by 55% in Less Than 3 Months
Dedicated readers read 3 times more articles
Conversion uplift of 16%
“CRUX’s Knowledge Tracker is the perfect engagement solution - empowering our readers, benefiting our community and dramatically increasing total engagement and conversion.”
CUSTOMER STORY
NIKKEI gets users to visit more often with CRUX technology
NIKKEI integrated CRUX to create an experience showing users how much knowledge they are building around the topics they follow. Users’ scores persist across sessions creating an incentive to visit the app frequently.
Visits have gone up by 16%
Article reads increased by 32%
CUSTOMER STORY
The American Prospect deploys CRUX Knowledge Hub and drives engagement
CRUX's innovative Knowledge Hub, shows users their knowledge progress across all topics and prompts them to read more knowledge rich articles. The Hub and Navigator helped drive engagement across the site.
Weekly article reads went up by more than 14% across the entire readership of the website.
5.5x more reads by interacting users.
“We love seeing our readers increase their interaction with our stories through CRUX’s innovative technology.”
CRUX Knowledge Tracker
CRUX Knowledge Tracker dramatically increases user engagement, retention and conversion by giving users live knowledge scores and directing them to the best content to read next.
Knowledge Navigator
Knowledge Navigator tracks how much of a topic readers have covered and provide recommendations with scores to maximise their knowledge. It creates a real time positive feedback loop rewarding users for their engagement and directing them towards the best content.
Knowledge Dashboard
Knowledge Dashboard enables readers to track and gain knowledge across all their topics in one single view. It creates a completely new and engaging experience where the user has an unparalleled view on their knowledge across all topics. It’s fun!
The Bigger Picture
Our vision is to quantify knowledge everywhere, for everyone. To use the power of knowledge quantification to help readers overcome information overload - a defining challenge for business and society. To empower you to harness the benefits of exponentially increasing information instead of being overwhelmed by them. To elevate information into knowledge wherever it may flow.
For Publishers - To liberate publishers to write and publish the best content - secure in the knowledge it will be exposed to the right users at the right time. For Enterprises - To transform enterprises into productive and meritocratic knowledge economies.
PRODUCT
Knowledge Navigator
A real time positive feedback loop rewarding users for their engagement and directing them towards the best content.
PRODUCT
Knowledge Hub
A completely new and engaging experience where the user has an unparalleled view on their knowledge across all topics.
What Can Your Data Teach You?
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